The problem

Plastic pollution is a systemic problem and we have to act on it on many different fronts.

Problem & Impact

 Hoola One restores ecosystems and works to play roles in creating a circular economy.

microplastics and human health

BEACHES MARINE
DEBRIS

IMPACT ON
ECOSYSTEMS

NURDLES IN THE ENVIROMENT

PLASTIC MANAGEMENT

Due to our over-consumption of plastic as well as the lack of infrastructures to manage it at the end of its life, huge amounts of plastic end up in our environment. Every minute, it’s the equivalent of a truckload filled with plastic that is being dumped into the ocean.

PLASTIC IN OUR ENVIRONMENT

Once discharged into streams or oceans, the plastic either sinks or floats on the water surface. Of the floating plastic, studies estimate that 97% of it is redirected to shorelines and beaches and the remaining 3% constitutes the plastic gyres in the ocean that are often referred to as garbage patches.

Garbage truck unloading waste on landfill, environmental concept
Aerial view of large landfill. Waste garbage dump, environmental pollution
bulldozer working

Industrial pollution and the discarding of plastic waste must be tackled for the sake of all life in the ocean.

David Attenborough

IMPACT ON HUMAN HEALTH

Plastic goes all the way up the food chain and whether it’s by what we eat, drink or the air we breathe, studies estimate that humans ingest on average the plastic equivalent of a credit card every week. The chemical composition of plastic (Bisphenol A, Phtalate) and the absorption of other chemicals in the environment during its life make the plastic act as a medium that carries many toxic agents into the environment. These chemicals are known as endocrine disrupters which could affect reproduction, development and many other hormone related functions

plastic in our the food chain
Credits: The Ocean Cleanup

BEACHES MARINE DEBRIS

View of the beautiful Xigia beach. beach on the island of Zakynthos. Greece

As a result, the most beautiful beaches around the world are covered in plastic. By being in contact with the sun rays, the plastic becomes more fragile and the effect of waves and erosion fractures it into smaller plastic particles called microplastic.

ECONOMIC IMPACT

bird tangled

Biota is affected by these small particles as they are small enough to be ingested by many species. According to the United Nation, plastic waste kills up to 1 million sea birds, 100,000 sea mammals, marine turtles and countless fish each year.

the microplastic and nurdles problem

Microplastics are pieces smaller than 5mm. They come from several sources such as:

Nurdles are tiny plastics used to melted down and make all the plastic product that we known (toys, medical supplies, car parts, bottles and others).
machine for nurdles cleaning
Microplastics and nurdles recovered with HO Micro in Hawaii

examples of recent disasters related to nurdles spills

Nurdles are in nature due to spills during transportation or the production process of plastic products. Its cleaning is very complicated due to its size, in the sand the nurdles are covered with sand and cleaning is even more complicated. Nurdles in the sea and nature are mistaken for food and eaten by fish, as well as by birds and other crustaceans.

ECONOMIC IMPACT

Beautiful blue bay surrounded by mountains in Assos village located on Kefalonia. Summer tourism

The impact of plastic on beaches is significant for the economy of coastal communities. The economic impacts are multiple and manifest in different forms such as recreational value, tourism spending, job creating, commercial fisheries, and real estate value. NOAA conducted a study called The Economic Impact of Marine Debris on Tourism-Dependent Communities and the results are eye-opening.

our technologies can clean plastics in hard-to-reach areas

LOOKING FOR AN EFFECTIVE SOLUTION TO CLEAN PLASTICS?

A GROWING ISSUE

It’s important that we change the way we use and consume plastic globally. If nothing changes, plastic production is expected to quintuple by 2050.

This number is for the production, but naturally the plastic ending up in the environment will follow a similar trend, which will bring disastrous consequences.

work to clean microplastics

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